COOKIE POLICY
Last updated: June 16, 2026
At SPORT LIFESTYLE, S.L., we like to roll with total transparency. That is why this Cookie Policy clearly explains what these tools are, which ones we use in our mmrbikes.com digital catalog, and how you can manage or delete them at any time.
1. WHAT ARE COOKIES AND SIMILAR TECHNOLOGIES?
Cookies are small text files that are downloaded and stored on your device (computer, smartphone, tablet) when you visit our website. We also use similar technologies, such as tracking pixels or scripts.
As we operate exclusively as an informative digital catalog (B2C), these tools allow us to remember information about your visit (such as your preferred language), analyze the technical performance of the page, understand how you interact with our bicycle ranges, and show you ads based on your actual interests outside of this website.
2. TYPES OF COOKIES WE USE
Current regulations require us to classify cookies according to their purpose. In our digital catalog, you will find the following types:
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Technical and Functional Cookies (Strictly Necessary): These are essential for the website to function correctly and securely. They allow you to browse the technical catalog or save your configuration preferences. Since they are required to provide the service, they do not require your consent and cannot be deactivated from our settings panel.
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Analytical and Performance Cookies: These allow us to count the volume of visits, identify which bicycle models or components are the most popular, and analyze aggregate user movement across the platform. This helps us optimize the usability of the catalog.
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Behavioral Advertising and Marketing Cookies: These store information about your interaction with our digital catalog obtained by observing your browsing habits. Thanks to them, we or third-party platforms (such as Google and Meta) can display personalized brand advertising to you on other websites or social networks (for example, reminding you of a specific bike model you were viewing).
3. DETAILS OF COOKIES USED ON THIS WEBSITE
| Provider | Name | Type / Purpose | Expiration | More Information |
|---|---|---|---|---|
| First-party (Website) |
cookie_consent and Shopify |
Technical (Ensure the catalog is displayed correctly and remember consent). | Session / 1 year | Essential for technical browsing. Shopify Policy |
| Google Analytics |
_ga, _ga_*
|
Analytical (Traffic measurement, product sections viewed, and traffic sources). | 2 years | Google Policy |
| Microsoft Clarity |
_clck, _clsk, CLID
|
Analytical (Heatmaps and anonymous recordings to evaluate the catalog). | 1 year | Microsoft Policy |
| Google Ads |
_gcl_au, _gcl_aw, IDE
|
Advertising (Measuring conversions from external ads and campaign impact). | 90 days | Google Ads Privacy |
| Meta Ads |
_fbp, fr, _fbc
|
Advertising and Retargeting (Ad optimization on Facebook and Instagram). | 90 days | Meta Cookies |
ℹ️ Note: This list will be dynamically updated as we integrate new technological tools that optimize user experience or measure the impact of the catalog.
4. INTERNATIONAL DATA TRANSFERS
Please note that the use of third-party cookies (such as Google, Meta, or Microsoft) involves the transfer of technical browsing data (such as your IP address or user ID) outside the European Economic Area (EEA), specifically to the United States.
These companies guarantee an adequate level of data protection as they are duly certified under the EU-U.S. Data Privacy Framework, an adequacy decision by the European Commission that aligns their security standards with the European framework, additionally supported by the execution of Standard Contractual Clauses (SCCs).
5. HOW CAN YOU CONFIGRUE, DISABLE, OR WITHDRAW YOUR CONSENT?
You have complete control over your data. You can manage your preferences in the following ways:
A) Via our settings panel
You can reopen the cookie banner on our website at any time by clicking the "Cookie Settings" link located in the website footer to modify your choices or withdraw previously granted consent.
B) From your browser settings
All modern browsers allow you to block, limit, or delete cookies globally. Here are the official instructions for the most commonly used browsers:
Clarifying note: As we operate exclusively as a digital catalog without an active payment gateway or shopping carts, blocking analytical and advertising cookies will not affect your ability to view bicycle models and technical specifications on the website in any way.
6. DO YOU NEED MORE INFORMATION?
If you have any questions about how we handle cookies or wish to exercise your data protection rights, you can consult our Privacy Policy or write directly to our support team at: cac@slsbikes.com.
