Samuel Sánchez, one of the best Spanish cyclists in history, is also one of the most prominent ambassadors of MMR Bikes.
The link with the Olympic champion has become stronger after starting in 2015 with the Samuel Sánchez-MMR Cycling Academy project.
In addition to enjoying MMR products (with which he is present in numerous events), Samuel is involved in the different areas of the company, contributing his extensive experience in competition.
In 2023 he is also ambassador of L'Étape Bilbao - L'Étape by Tour de France.
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